Rotary Corporation has announced the launch of a new logo and brand identity for its extensive line of mower blades manufactured at its state-of-the-art facility in Glennville, GA.
The logo, anchored by an iconic image of a copperhead snake, conveys the power and force of Rotary blades which are ISO certified for quality, durability and superior craftsmanship and tested for maximum performance under extreme operating conditions.
Under the brand name of Copperhead Mower Blades, the logo will be featured on packaging, dealer signage and advertising plus the company’s website and social media platforms.
With the brand refresh, strategic positioning and a new logo, Rotary’s Copperhead Mower Blades are crafted with the vision of the organization: a strong, well-positioned company that has earned an outstanding reputation for quality, value and service in the outdoor power equipment industry.
One hundred percent of all Rotary blades are manufactured in the USA, including commercial-strength and heavy-duty blades, commercial mulching blades, flat blades, high and low-lift blades, edger blades and de-thatcher blades.
Rotary, which produces over 8.5 million lawn mower and edger blades annually, surpassed a corporate milestone earlier this year with the production of its 200 millionth blade. On average, Rotary manufactures one blade every 4.5 seconds and serves customers in all 50 states and 68 countries around the world.