Gravely has unveiled a new commercial, which showcases the brand’s professional zero-turn mowers in a new way. This commercial is part of the brand’s national advertising campaign for spring 2017.
The “Built to Mow the Distance” TV spot was inspired by the landscapers who use its products every day. Typically, landscape professionals think of the work they do in terms of hours mowed. This commercial explores how the hours add up. To show what landscapers really put their mowers through, the commercial aims to redefine their work by showing the amount of miles mowed in any given year of work. The message of the commercial highlights the importance of purchasing a mower that’s in it for the long haul.
“Built to Mow the Distance” will be shown on a variety of nationally-airing programs, including the SEC Network, NCAA basketball tournament, Fox News, CNN and select MLB in-game programs.
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