Ariens Co.

Share On Social

Ariens Co. Acquired Kee Mower Brand

Ariens Co. has acquired the intellectual assets of the Kee Mower brand of products. The high-wheel walk-behind mowers are used by rural property owners, landscape contractors and municipalities to cut underbrush, remove heavy overgrowth of tall grasses or weeds, and conduct tight trimming around and under structures such as fences. The company plans to sell Kee Mowers under the Gravely brand of products available through independent power equipment dealers.

Ariens Co. will produce the Kee products at its manufacturing facility in Opp, Ala. The company expects to have the program complete in 60 days and start production within the next 90 days, according to Ariens. The company did not acquire any product inventory as part of the sale and, therefore, will not be able to fill any outstanding orders that may exist.

Kee Mowers have a 50-year history in the power equipment segment. The products were most recently manufactured by Hoffco Power Equipment.

Visit www.ariens.com.

Latest News

Toro Announces Lowe’s Partnership

The Toro Co. and Lowe’s Co., Inc. have announced a strategic retail partnership where Lowe’s will carry Toro zero-turn riding mowers, walk-behind mowers, portable power equipment and snow…

HBS Systems Integrates With Record360

HBS Systems, a provider of web-based equipment dealership management solutions, is partnering with Record360, a digital inspection software that leverages photos and videos to record the…

Diamond Mowers Launches ‘Diamond On Demand’

Diamond Mowers has launched a new online portal designed to provide dealers with everything they need to know about and sell Diamond Mowers’ products and services—all in one location….