AUGUST 2023
COVER STORY- Service Drives It Home For Colorado Dealership –
DENVER, Colorado – Working to provide commercial lawn and garden equipment operators with premium power equipment and top-notch product service and repair at three different locations, owner Saad Bulifa has a great option for customers in central Denver and the south side of town.
Don’t receive PET? Subscribe today!
Share On Social
Service Drives It Home For Colorado Dealership
Article by Dan Shell, Senior Editor, Power Equipment Trade
DENVER, Colorado – Working to provide commercial lawn and garden equipment operators with premium power equipment and top-notch product service and repair at three different locations, owner Saad Bulifa has a great option for customers in central Denver and the south side of town.
Asked how he came to own and operate three lawn and garden dealerships in the greater Denver area, Saad Bulifa says in one way it was easy: “I just bought the competition” when they were looking to exit the industry, he remembers. Both dealership owners approached Bulifa and said they were looking to get out of the industry. This fit well with Bulifa’s constant eye toward expansion.
Bulifa has had a commercial customer focus from his first days of starting his own dealership. A native of Libya who came to the U.S. in 1979 to pursue an engineering degree, Bulifa had taken a job at a lawn and garden dealership in the area.
The business concentrated on homeowner and residential markets for sales. When Bulifa proposed an initiative to pursue more commercial sales, the owners said they weren’t interested in the pro customer opportunity. So Bulifa started his own dealership in 1987, Alamia Outdoor Power Equipment, to target that market. He bought and moved into the current Alamia building in 1990.
Since he bought a second dealership in 2003 and another dealership in 2013, it’s been a decade of integrating the three locations—Alamia Outdoor Power Equipment and Colorado Outdoor Power Equipment (’03) in Denver and Broadway Total Power Equipment (’13) in nearby Englewood, Colorado. The stores are integrated, but not completely. Bulifa prefers to operate each location as its own business with their separate original business names.
Instead of developing an overall brand for the three locations, Bulifa operates each independently, though the facilities have several key things in common: the same major product lines, the same labor rate and a c-Systems business management system that has all three facilities linked digitally and allows each store to search for parts and inventory in the other two locations. Bulifa has run c-Systems for more than 30 years.
Latest News
Yakta Unveils Full Production Line
Yakta, building upon 35 years of manufacturing excellence through its sister company Arrowquip, transfers a customer-focused approach to the zero-turn mower industry and has announced full-scale production of its range of zero-turn mowers. Fresh off the success of last year’s Equip Expo prototype display, Yakta’s production lineup, including the YXR 710, YXR 610 and YXR 410, with the YXR 910 soon to follow, boast industry-shattering durability, from their strong I-beam caster arm construction to their 7-ga. steel decks—strength that sets a new standard in mower resilience.
Rotary Announces New Additions to Sales Team
Rotary Corporation has appointed two new territory sales managers as it expands the sales division to meet the needs of a growing dealer network, according to an announcement by Mark Smith, Chief Sales Officer.
Lightspeed DMS Appoints Brian Provost CEO
Lightspeed DMS LLC, a recreational dealer management software provider, has announced that Brian Provost has been appointed chief executive officer, succeeding Kris Denos. Lightspeed offers a comprehensive, modern dealer management software platform and suite of solutions used by 3,800 North American locations. Lightspeed is a subsidiary of Brookfield Business Partners, the flagship listed vehicle of Brookfield Asset Management’s Private Equity Group. Brookfield Partners owns and operates businesses like Lightspeed that provide essential products and services and which benefit from a strong competitive position.
POWERlines: The Future Is Here
By Jessica Johnson, Managing Editor, Power Equipment Trade
POWERsuppliers
MOWERpreview
BUSINESSmanagement: Outdated Price Lists Silent Killer Of Profitability
Article by Cristina Baciu
Move Toward Battery Power Not Letting Up For Dealers
Article by Dan Shell, Senior Editor, Power Equipment Trade
DUST&rust
DEALERtodealer: Re-Thinking Dealership Organizational Structures
Article by Lance Formwalt, leader of the Equipment Dealer Group at Seigfreid Bingham, P.C.
SUBSCRIBE TODAY
Power Equipment Trade offers six dynamic issues per year with industry news, new products, dealer focused selling strategies and more. When you combine the hard copy with our PETnet e-newsletter, we’ve got the industry covered from top to bottom. The best part? Subscriptions are free to those who qualify.