FEATURED ARTICLE

2024 Survey Report: What’s Changing, What’s Staying The Same

       Results are in from PET’s 2024 Dealer Survey! The Power Equipment Trade dealer survey has been appearing in these pages biennially without fail since 1992—it is the longest running industry database of its kind. During that time, there have been recessions...
How To Build A Successful Sales Machine

How To Build A Successful Sales Machine

The “how-to” behind building a highly-effective, competition-dominating, sales machine is actually fairly simple. What isn’t simple is executing the steps and sticking to the plan.

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FEATURED ARTICLE: 12 Keys To Hiring Sales Reps 

FEATURED ARTICLE: 12 Keys To Hiring Sales Reps 

Article by John Chapin – With the current hiring systems companies use, only about 20% of salespeople work out long-term. Even if you’re at 50%, is it really worth all the time, effort, and money that you waste hiring the wrong salespeople? Below are some tips to try to get a 90 to 95% hiring success rate and save thousands of hours, headaches, and, over the long-term, likely hundreds of thousands of dollars.

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Sales Is A Contact Sport

Sales Is A Contact Sport

Article by John Chapin — A few days ago, I was watching an interview featuring a highly successful real estate agent in New York City. According to him, a key factor in his success is reaching out to 15 new people daily. This resonated with a conversation…

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Business Listing Management

Business Listing Management

Presented At Equip Expo 2023 – WHAT IS BUSINESS LISTING MANAGEMENT? Keeping your business listing(s) consistent and correct across the internet is the basis of local SEO. Putting your dealership info on your website is not enough because…

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