FEATURED ARTICLE

2024 Survey Report: What’s Changing, What’s Staying The Same

       Results are in from PET’s 2024 Dealer Survey! The Power Equipment Trade dealer survey has been appearing in these pages biennially without fail since 1992—it is the longest running industry database of its kind. During that time, there have been recessions...
Motivating The Sales Team

Motivating The Sales Team

Recently speaking with the VP of Sales who said he was having trouble motivating his salespeople, I heard something I hear often: “They’re just not putting the work in. They’re doing the bare minimum, and I can’t seem to do anything to get them going…

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Why Prospects Ghost You And What To Do About It

Why Prospects Ghost You And What To Do About It

As salespeople everyone has had the situation where a decision-maker told us they were interested, asked us to follow-up at another time, and now after several follow-up calls and e-mails, we can’t get ahold of them and can’t get them to return our calls. So, why are prospects ghosting you and what can you do about it?

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Ideas On How To Handle Inventory Issues

Ideas On How To Handle Inventory Issues

Keep in mind that almost all other industries are experiencing the same shortage in inventory. Unless someone is living under a rock, they know this. Simply say, “Joe, as you know, cars, computer chips, every single industry is dealing with inventory issues right now…

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Conversations With Prospects

Conversations With Prospects

I was recently in a sales meeting for a company that I just started working with. One of the subjects that came up was how to handle the first interaction with the prospect. By first interaction, I’m referring to the first conversation…

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Emotional Control & Selling

Emotional Control & Selling

Sales is a transfer of emotion. If we are nervous, our customer will be nervous. If we are aggressive, which means we don’t really care, we are just there for the order, our customers will be defensive. When we are calm and prepared, our customers will have a…

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