FEBRUARY 2020
COVER STORY- J.R.’s Lawnmower Shop: Diverse Product Line Works –
OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.
Share On Social
J.R.'s Lawnmower Shop
OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.
The move into carts years ago has been a big boost to the business. Adding to J.R.’s Lawnmower Shop’s diverse product offerings, in recent years the business has picked up Yeti products, and more recently The Big Green Egg grills and accessories.
Richburg says not a day goes by that he’s not thinking about adding a product that will boost sales. And if it’s a product that’s not a traditional lawn and garden machine – especially something that will sell in the winter months or during a dry summer – that’s fine too.
Article by Dan Shell, Senior Editor, Power Equipment Trade
Latest News
Generac Announces New Chief Marketing Officer
Generac has announced the promotion of Amanda Teder to Chief Marketing Officer. She...
2024 Survey Report: What’s Changing, What’s Staying The Same
Results are in from PET’s 2024 Dealer Survey! The Power Equipment Trade dealer survey has...
POWERsuppliers
Dealer Speak: Developing Sales Opportunities
SHOWroom
DUST&rust
PETcetera
DEALERtodealer: Live, Learn & Protect Yourself
Article by Sam Stearns, Owner & Operator, Mr. Mowerman, Scottsburg, IN