Power Equipment Trade’s January/February issue focuses on the topics of marketing ideas and planning how to better market power equipment dealerships. The topic includes new products and new marketing technology. The Power Suppliers section highlights dealer awards and supplier news, and the Showroom section spotlights new products for 2006. An article offers ideas and concepts for increasing floor traffic, returning business and overall profitability, and the latest article in the series about implementation of new technology systems at the Otto Paap dealership in Franksville, Wis. is also featured.
January/February 2006
