Kubota Tractor Corp. and Kubota North America announced Haruyuki (Harry) Yoshida as the new President & CEO.
Yoshida is a 37-year Kubota veteran. He most recently held the position of managing executive officer of farm and industrial machinery domain.
Additionally, current President & CEO Masato Yoshikawa will assume the position of director and senior managing executive officer; GM of planning and control headquarters; and GM of global IT management. He will assume the new role in Osaka, Japan at the start of the new year. Yoshikawa has served as Kubota Tractor Corp. President & CEO since late 2013. He successfully led the company through considerable growth, change and technological advancements during his tenure in the U.S.
“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” says Yoshida. “We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers. I am confident we will continue to further strengthen the brand in the U.S. marketplace and throughout North America in the process.”
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