Ethanol Gas Pump
The National Marine Manufacturers Assn., the leading association for the North American recreational boating industry, will distribute ‘Look Before You Pump’ messaging and materials to its membership and other stakeholders. Created by the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers, the ‘Look Before You Pump’ campaign helps consumers protect their boat, other non-road vehicles, and outdoor power and small engine equipment investments.
Known by its emblematic prominent, red warning hand symbol indicating ‘OK’ for 10% ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30, E85), the ‘Look Before You Pump’ campaign is spreading nationwide as ethanol blended fuels containing more than 10% ethanol are made available in the marketplace for ‘flex-fuel’ automobiles. The campaign was launched in October 2013.
Major retail outlets including Lowe’s, Walmart and True Value, as well as independent dealers, began using the ‘Look Before You Pump’ message in their stores and in spring preview circulars and catalogs over the last few months. Additionally, Scripps Networks Interactive’s DIY Network is supporting the program through social media promotion, custom research and in-show messaging.
“The level of support for ‘Look Before You Pump’ has been growing steadily,” said Kris Kiser, president and CEO of OPEI. “Retailers, dealers, manufacturers—and now major industry organizations such as the NMMA—have stepped up to help caution American consumers and business owners to be more mindful of the changing fuels marketplace and selecting the right fuel for the right product.”
According to Thom Dammrich, President of NMMA, “We want to ensure that our manufacturers have the tools to inform their customers about the dangers of ethanol-blended fuel greater than 10% so that everyone can stay safe and have fun on the water. The ‘Look Before You Pump’ campaign is a smart, simple way to help others understand how and why ethanol can be a problem in boat engines and we thank OPEI for welcoming NMMA as we work together on this important consumer education effort.”
OPEI and NMMA urge consumers to read their equipment operating manual before filling engines with gasoline to ensure they use the right fuel. For more information, visit www.LookBeforeYouPump.com and search for #LookB4UPump on Twitter and Facebook.
A summer 2013 OPEI/Harris Interactive study shows the vast majority of Americans (71%) are “not at all sure” if it is illegal or legal to put high level ethanol gas (i.e., anything greater than 10% ethanol) into engines such as those in boats, mowers, chain saws, snow mobiles, generators and other engine products.
Subsequent research in April 2014 through Scripps’ Under One Roof panel survey,* shows that just over 72% are not aware that new fuels are available for certain automobiles on the market that are illegal for use in outdoor power equipment and all other non-automobile engine equipment. Just over 28%of respondents to the survey said they select the same gasoline for their outdoor power equipment as they do for their car or truck. Just over 12% said they select fuel by price, while more than 43% select fuel as stated in their owner’s manual.