Power Equipment Trade’s October issue contains the Lawn Mower Annual, complete with manufacturers and suppliers of mowers, components and accessories. Also featured is Mississippi dealer Billy Shinn, owner of Magnolia Lawn & Tractor Inc., who has found success with commercial mower and ATV product lines. Articles highlight how dealers can see immediate benefits from the installation of new business management technology, how customer feedback can help in a variety of business areas, and how developing a written, documented parts pricing strategy is imperative in any successful equipment dealership.