Officials with Rotary Corp. recently announced the company has joined the National Hispanic Landscape Alliance, an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders, as a supporting member. “Rotary recognizes the growing impact of Hispanic-Americans in the landscape industry and supports the efforts of National Hispanic Landscape Alliance to encourage high standards of professionalism and leadership within their ranks,” commented Ed Nelson, president and CEO of Rotary Corp., who added that it’s estimated more than 500,000 Hispanic families depend on landscaping for their livelihood. “With the support of companies like ours, NHLA can do an effective job of educating customers, public officials and others about the important role of Hispanic-Americans in the landscape industry,” Nelson said.
The NHLA seeks to inform, encourage, empower and support its members to become successful professionals, engaged leaders and effective industry advocates. Additionally, the NHLA works with elected officials and policy makers to address issues that affect the landscape industry and the livelihood of landscape company owners and their employees. “Rotary’s story of growth, as a company that was founded in a garage and now serves more than 50 states and 63 countries while remaining family-owned and operated, is a prime example of the American dream realized that truly resonates with Hispanics across the country,” said Ralph Egües, NHLA executive director. “With Rotary’s support, we look forward to doing even more to facilitate the growth of Hispanics in the landscape industry.”
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