JUNE 2019

COVER STORY- Sedgefield Outdoor Has Staying Power –

JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.

Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.

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Sedgefield Outdoor Equipment

JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.

Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.

“Someone would come in wanting to buy this,” he explains, “but would leave confused because there were so many options.”

Choosing to focus on Sedgefield’s core products not only helped increase sales overall, Carmack notes the decision actually tripled sales.

Article by Jessica Johnson, Managing Editor, Power Equipment Trade

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