JUNE 2019
COVER STORY- Sedgefield Outdoor Has Staying Power –
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
Share On Social
Sedgefield Outdoor Equipment
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
“Someone would come in wanting to buy this,” he explains, “but would leave confused because there were so many options.”
Choosing to focus on Sedgefield’s core products not only helped increase sales overall, Carmack notes the decision actually tripled sales.
Article by Jessica Johnson, Managing Editor, Power Equipment Trade
Latest News
EETC Awards Power Distributors “Distributor of the Year”
Power Distributors was named “Distributor of the Year” at the 26th annual Equipment and Engine Training Council (EETC) Annual Conference, held in Fort Collins, Colo. April 12-15….
Kawasaki Engines Launches Updated Consumer Website
Kawasaki Engines today announced the relaunch of KawasakiEnginesUSA, the company’s consumer website. The updated site provides commercial and residential customers with easy-to-find and…
POWERlines: Politics Never Sleeps
Article by Dan Shell, Editorial Adviser, Power Equipment Trade