Share On Social
Snapper Sponsors USA Today’s Men’s, Women’s Tournament Brackets
Briggs & Stratton-owned Snapper will be the official sponsor of the USA Today 2021 men’s and women’s basketball tournament brackets this March. 24 million basketball fans will visit the brackets during the tournament this month; each being exposed to the Snapper brand as mowing season kicks off around the country. The partnership also includes national digital ads, print ads and branded content.
This sponsorship follows on the heels of sister brand, Ferris, the 20-21 season entitlement sponsor of the Ferris Mowers Men’s Basketball Coaches Poll powered by USA Today and the trophy that will be awarded to the winner of the tournament.
Latest News
NAEDA CEO Recognized
In recognition of his service and as a token of gratitude, the North American Equipment Dealers Assn. (NAEDA) Board presented the NAEDA CEO, Kim Rominger, with a…
Kohler To Outsource Energy Division
Kohler Co. will outsource the majority of its energy division to an investment firm. Platinum Equity, which manages about $47 billion in assets, will become the majority investment partner of…
ANSI Approves OPEI-Proposed Mower Standards
On November 6, the American National Standards Institute approved the OPEI-proposed U.S. national adoption of the international mower standards ISO 5395, Parts 1 (terminology and common…