Share On Social
Stihl Names New Sales, Marketing VP
Chris Keffer has been named Vice President Sales and Marketing of Stihl, Inc., and assumes the position on May 16, 2022. Keffer will be responsible for
- sales for the domestic and export markets
- sales planning
- e-commerce
- new product development
- all marketing programs
- branch operations throughout the U.S.
As an integral part of Stihl Group’s manufacturing and sales network, Stihl Inc. also supplies components and products for more than 100 markets worldwide. The company employs more than 3,000 people in the U.S.
“We are pleased to welcome Chris to the Stihl organization,” comments Terry Horan, newly installed president and CEO of Stihl Inc. “At Stihl we believe in honoring our traditions of excellence while embracing our future. Chris brings proven leadership skills, a deep understanding of strategic development, a customer-centric approach to product management and development, and innovative marketing and sales and solution strategies to the Stihl team. In addition to his experience in support of the independent dealer, and his knowledge of our market, he has the ability to leverage consumer insights and effectively collaborate to craft product and commercial strategies that will enable Stihl to further integrate our network of authorized local Stihl dealers into our omnichannel approach to better serve our customers.”
Keffer joins Stihl after a successful career with Stanley Black & Decker where he served in a variety of sales and marketing leadership roles, most recently as the President, Product Management for the Power Tools Group.
“I look forward to becoming part of the team at Stihl Inc.,” says Keffer. “Together we will be developing sales and marketing programs that build even more awareness for our cordless and gasoline equipment, and use the latest technologies to communicate with our customers while making it even more convenient to find our dealers and purchase our products.”
Keffer, a native of Swarthmore, Pa., received a Bachelor of Arts in Communications, and an Executive MBA from Loyola University in Baltimore, Md.
Related Articles
Latest News
Yakta Unveils Full Production Line
Yakta, building upon 35 years of manufacturing excellence through its sister company Arrowquip, transfers a customer-focused approach to the zero-turn mower industry and has announced full-scale production of its range of zero-turn mowers. Fresh off the success of last year’s Equip Expo prototype display, Yakta’s production lineup, including the YXR 710, YXR 610 and YXR 410, with the YXR 910 soon to follow, boast industry-shattering durability, from their strong I-beam caster arm construction to their 7-ga. steel decks—strength that sets a new standard in mower resilience.
Rotary Announces New Additions to Sales Team
Rotary Corporation has appointed two new territory sales managers as it expands the sales division to meet the needs of a growing dealer network, according to an announcement by Mark Smith, Chief Sales Officer.
Lightspeed DMS Appoints Brian Provost CEO
Lightspeed DMS LLC, a recreational dealer management software provider, has announced that Brian Provost has been appointed chief executive officer, succeeding Kris Denos. Lightspeed offers a comprehensive, modern dealer management software platform and suite of solutions used by 3,800 North American locations. Lightspeed is a subsidiary of Brookfield Business Partners, the flagship listed vehicle of Brookfield Asset Management’s Private Equity Group. Brookfield Partners owns and operates businesses like Lightspeed that provide essential products and services and which benefit from a strong competitive position.